Showing posts with label setting goals. Show all posts
Showing posts with label setting goals. Show all posts

Wednesday, January 15, 2014

Setting Goals

Nancy J. Cohen
As we begin the new year, it’s time to set our writing goals for 2014. Although this is a popular topic, here's my take on it. I divide things into two categories: Creative and Business Goals.

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Under the Creative category, put your writing projects. Which story do you want to start? What book do you need to finish? Do you want to try something new and different? Have you started writing the synopsis for your WIP yet? Which projects have priority?

In the Business category, put down everything you need to do to bring those above projects to market. What steps do you need to take? How will you publicize your work? What new venture might you try that you haven’t done before (i.e. chats, podcasts, trailers, audio)?Or do you plan to accept the risks and lengthy learning process of self-publishing for the first time?


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Here are my goals for 2014. Whatever I don’t finish this year will get put off until 2015. I envision finishing my current WIP, doing the edits for my next romance, and then taking some time off to launch my self-publishing work. Then I can think about what to write next.

WRITING GOALS
Finish Peril by Ponytail, #12 in the Bad Hair Day Mysteries.
Do the edits for Warrior Lord, #3 in the Drift Lords series, when I get them from my editor.
Proofread the galleys until this project is done and in production.
Complete edits on my original mystery that I’m hoping to self-publish.



BUSINESS GOALS
Implement marketing plan for Hanging By A Hair, #11 in the Bad Hair Day Mysteries due out in April.
Complete legal preparation for self-publishing enterprise.
Hire book cover designer and ebook formatter.
Self-Publish my writing instructional booklet in time for SleuthFest. Order postcards.
Consider print and audio versions of above.
Design marketing plan for Warrior Lord once I get a pub date.
Begin prep work for publishing my father’s book, a true adventure of his 1929 hitchhiking journey across the U.S. It’s one of those things on my bucket list.

What goals have you set for 2014? Are you trying anything different for the first time?

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Tired of winter weather? Enter my “Taste of the Tropics” contest at http://nancyjcohen.com/fun-stuff/contest/. Win A Taste of the Virgin Islands Cookbook or one of two decks of Tropical Recipe Playing Cards. Deadline for entry is Jan. 25.

Wednesday, September 25, 2013

Time Management for Writers

Nancy J. Cohen

How do you juggle between writing, marketing, and having a life?

Things used to be simpler when all we had to worry about was selling to a NY publishing house. When I wrote for Kensington, I turned in one book a year. Easy, right? I wrote my Bad Hair Day mysteries and nothing else. No blogs or Facebook posts. I didn’t have a second publisher to worry about making deadlines with double the work. Promotion consisted of mailing out packets of bookmarks to booksellers, letters to reader groups, and personal appearances.

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It wasn’t until my option book was turned down that I started writing in other genres to see what would sell. Now it’s years later, and Wild Rose Press has picked up my romances while Five Star is publishing my ongoing mystery series. I am preparing to self-publish an original mystery and a few other items on my agenda as well. Currently, I have four books in various stages of the publishing process. This means edits and page proofs, along with research, plotting and promotion.

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Never before have we had so many options. It’s an exciting era, but it’s also utterly time consuming. Who has free time when we can publish our entire body of works through various formats, and spend hours on the social networks promoting them?

Establishing priorities is paramount. When I’m in a writing phase, I set myself a daily quota of five pages a day. That’s my minimum, and I have to be at least halfway through before I’m permitted to peek at my email via Microsoft Outlook. I have to be finished before going online. This is the only way to get your writing done. Do it first before anything else intrudes.

When I’m in a revision phase, I also set limits. Maybe it’s one chapter per day to edit or 50 pages per day to proofread. Again, this work must get done.

As for the rest of the day, it’s spent on promotion and marketing, interspersed with errands, meeting friends for lunch, or whatever else is on my daily schedule. I’m fortunate that I can write full-time. My retired husband helps out with errands, freeing more of my time. Some of you may not have this luxury. In that case, you have to set your own limits.

How many pages can you reasonably write in one day? How many pages can you edit or proofread on a steady basis? How many days a week can you devote to your writing career?

Do you enjoy social networking and marketing, or would you rather watch paint dry? Does someone have to handcuff you to the keyboard to get you to participate?

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Where it comes to marketing, create a specific promotional campaign for each upcoming title. Follow this template so you’re not reaching blindly in the dark. As for the social nets, pick a select few and check in there often. Visit the other sites whenever you get to them. Schedule tweets ahead of time if you have a chance. I’ll visit Facebook several times a day because I feel this one is the most important.

Twitter comes next for me. I’ll pop in there every now and then and do a few posts. Pinterest isn’t on my daily role call. I’ll pin photos after I do a blog post with pictures I’ve uploaded. Goodreads is on my list but not on a daily basis, as is commenting on other people’s blogs and posts. You have to do what feels right for you.

I’m a big believer in lists. Write down your writing and business goals for the year. Each day, decide what you have to accomplish. These lists will give you a concrete path to follow. Write down the marketing plan for your next book. This will give you a specific focus, i.e. a blog tour or a book trailer. What you don’t want to do is flounder about, because that’s truly a time waster.

So what’s your plan for today? Mine included writing this blog. Marketing task number one is done. On to task number two.