Showing posts with label conferences. Show all posts
Showing posts with label conferences. Show all posts

Wednesday, July 10, 2013

The Perfect Pitch

By Joe Moore

On Monday, Boyd Morrison wrote about ThrillerFest, taking place this week in NYC. HThrillerFest-VIII-logoe spoke of AgentFest, a part of the conference that gives attendees the opportunity to pitch their manuscript to some of the top literary agents and editors in the industry.

Building on Boyd’s post, I want to share some tips for improving your chances of connecting with an agent or editor, especially in person at a writer’s conference or similar event.

We all know how important it is to prepare when pitching a manuscript, whether it’s at AgentFest (this year with 50+ agents) or any other occasion: look professional, act professional, be able to summarize your premise in a couple of sentences, and know that not every book is right for every agent (most of the time, that's why they say no).

But what about those things you don’t want to do; those things that could wreck you presentation or turn off the agent? Here are a few pitfalls to avoid:

Never refuse advice or feedback. Even if the agent or editor is not interested in your book, many times they will offer suggestions or advice on making it more marketable. Never have a closed mind and think that it’s your way or the highway. Professional agents know the market and are aware of what the publishing houses are looking for at any given moment. Also remember that just because an agent is not interested in your book doesn’t mean the book is not publishable. It’s just not for them.

Don’t begin your pitch by saying that “everyone loves my book”. Of course they do, because everyone is probably your family and friends, and the last thing everyone wants to do is hurt your feelings. If they were completely honest with you, it would be like hitting your ego with a sledgehammer. Now on the other hand, if Dan Brown, Ken Follett or Stephenie Meyer read your manuscript and loved it, I would mention that somewhere right after "hello".

Don’t be a pest. By that I mean sending the agent multiple emails, phone calls, letters, presents, or anything else that would quickly become annoying. If the agent says no, the likelihood of you turning them around with a box of Godiva chocolates is not good. Send it to me instead.

Don’t suggest that if the agent wants to know all about you they can visit your website or blog. It doesn’t matter if Michelangelo designed your graphics, James Patterson wrote your text, and Bruno Mars composed the music for your book trailer. The agent doesn’t care. All she wants to know is: who are you, what is your idea, and can you present it in a logical, concise and professional manner.

Even if your manuscript has been rejected before, don't volunteer that information. As far as the agent is concerned, they're getting the first look at your idea. They're also realistic and know it's probably been pitched before. And the fact that you're standing there means that if it was, it was rejected. Always remember that rejection is as much a part of the publication process as line editing or cover design. It happens to everyone. Move on.

Don’t claim that no one has ever written anything like your book before. If that’s really true, there’s probably a good reason no one has. But trust me, claiming that what you’ve written is a brand new idea is as compelling as claiming you have the winning numbers for tomorrow’s lotto. What you might want to do is suggest that you’ve completed a unique and original treatment of a well-established theme or premise. That will make sense to the agent.

Never say that your book is going to be the next blockbuster or that it should be made into a movie. The top professionals in the publishing and motion picture industries cannot predict with certainty what will be the next blockbuster or bestseller. Neither can you.

In general, always assume that an agent or editor has already heard every variation on a theme there is, because they have. Much of your success in capturing the attention of an agent is you, not your story. Be enthusiastic but not obnoxious, knowledgeable but not condescending, proud but not conceded, prepared but not pushy. And most of all, be friendly and professional. Your presentation is a foreshadowing of what it would be like to work with you. Agents don't want to spend a year or more in a wrestling match with a jerk.

Remember that literary agents and editors are people, too. Yes, they can have a tremendous impact on your writing career, both positive and negative. But just like the rest of us, they get excited when they hear a great idea. Treat them as people, not gods.

If you practice all these tips and you have a killer idea for a book, there's a good chance the agent will hand you her business card and ask for a partial. And if by chance, she asks for a full, go celebrate. You’ve accomplished more than most ever will.

Any other pitching tips out there?

Wednesday, January 30, 2013

Readers at Sea

I just came from the Florida Romance Writers cruise conference aboard the Liberty of the Seas. For a full report and photos, check my personal blog later in the week: http://nancyjcohen.wordpress.com

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What I want to talk about here are the readers onboard. In this era of electronic games, apps, and programs, it’s heartening to see people lying on lounge chairs and reading books. Some perused print editions and others had iPads or Kindles or other devices. No matter the method of delivery—what counts was the proliferation of readers out there.

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When people do have leisure time, many folks still choose to pick up a book. That makes me, a writer, feel good about the world. Despite the doomsday predictions and the bookstore closings, people are still interested in storytelling. The method of delivery may be evolving, but the love of fiction remains.

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This observation was reinforced during a booksigning event we had on board. It was held with ten authors in a dining room and was advertised in the daily newsletter. As a result of the notice, readers flocked into our venue and left with stacks of books. I’d only brought 12 copies of Killer Knots, my cruise ship mystery, and I sold out. Imagine! I did better here than at most other conferences. And had I brought along a few of my romances, I bet I’d have sold those too.

NanRoz


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Charlaine

The picture above shows our charming keynote speaker, Charlaine Harris, author of the Sookie Stackhouse novels that are the basis for the True Blood TV series.

I’m hoping that this enthusiastic passenger response will prompt RCCL to welcome such an event again. Their gift shop personnel sold the books and the cruise line took a percentage, so it’s to their benefit to repeat the experience. The readers are out there, it’s just a matter of connecting with them.

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When you’re on vacation, do you check out the pool area to see what people are reading? Have you ever seen someone reading YOUR book?

Wednesday, November 14, 2012

Cultural Differences

By Nancy J. Cohen

Genres matter when you attend a conference. I started out in romance, attending National RWA and Romantic Times conventions. At RWA, we dressed in business attire and wore sequins to the Awards dinner. We taught workshops or we spoke on panels where the emphasis was teaching other writers the craft and business of writing. The same was true for smaller chapter conferences held around the state and throughout the country. Editor/Agent appointments were a staple for this type of working writers conference.


Romantic Times, in contrast, was a fan convention. Here we’d meet readers, booksellers, and reviewers in a fun, party-type setting. I still dressed in business casual during the day. At night, people wore costumes to themed balls and parties. As RT attracted more writers, they added writing tracks to educate aspiring authors. Now they've expanded to include other genres just as RT has changed its name to RT Book Reviews. It's still a great conference to meet industry personnel and readers.

Then I switched to writing mysteries and attended Malice, Bouchercon, and SleuthFest. What a difference! People wore jeans! There were men in the crowd! Panelists were expected to be entertaining and witty and mostly talked about their books. Bouchercon and Malice are fan conventions while SleuthFest is a writers’ conference. SF has a forensics track and workshops for different levels of writing, along with editor/agent appointments.

The one thing these events have in common? Writers hang out at the bar, the hospitality lounge, or the dealers’ room and network like crazy. Costly swag gets picked up along with candy and pens. Bookmarks and other papers lay around the promo tables like unloved orphans.

And then I attended Necronomicon, my first SciFi/Fantasy/Horror convention. Lo and Behold! Another culture shock! In many ways, this convention was similar to the mystery cons. The panels were professional and moderated by a host. Aspiring authors attended in abundance. Instead of a forensics track like at a mystery writers conference, this convention had a science track led by scientist guests. However, here’s the biggest difference: Gamers. One darkened breakout room held 3 rows of computers where people sat  playing Halo. Other guys sat at round tables absorbed in role playing games.


Workshops went on into the wee hours of the night. I was scheduled to speak on three panels and had to request the organizer not to book me after dinner. Authors who paid for a spot in Author’s Alley sat at tables in a hallway and sold their own books. The Dealers’ Room was similar to the ones at mystery cons, where authors hope one of the vendors has their books for sale or else we make a consignment deal. I noted only one bookseller at this convention. Most of the vendors sold jewelry, games, and other knickknacks.


All in all, this conference was a valuable introduction to an entirely new audience. The panels were interesting as well as stimulating, and parties ranged into the night if you were so inclined. Check out my personal blog for more photos and reports on the panels I attended. Keep in mind that this was not like the big SciFi cons where TV and movie stars attend and people roam around in costumes. There was a costume contest, but it was one night only. This felt more like a writers conference aimed at SciFi/Fantasy authors.






Would I attend again? The jury is still out on that one. While the conference was comped for me since I was a speaker, I still paid over $500 for a hotel room. I sold two books. Granted, this audience is more likely to order the ebook version, but would I spend that money again instead of attending a conference that targets mystery or romance fans? We’ll see. The exposure to a new crowd is always good, and I had a great time meeting new people. I guess as in any choices we have, it depends on the budget.

If you have crossed genres, were you surprised by the differences at the conferences you attended?

Wednesday, July 13, 2011

PCS

By Joe Moore

I’m suffering from PCS--Post Conference Syndrome. Just about all writers including myself live a self-imposed life sentence served in solitary confinement. Sure I can leave anytime I want. After all, it’s a minimum security prison. There are no walls, barbed wire or guards—well I do have a watch-cat who keeps a suspicious eye on me in between catnaps. But in general, writers don’t get out much. As Nancy Cohen remarked in her post last week, she works in a “writer’s cave”.

So it’s a special treat to receive a temporary furlough and head to a writers’ conference. In my TFVI-logo1case, it was ThrillerFest, held each year at the Grand Hyatt in NYC. What an amazing feeling to be awash in a sea of creative minds surrounded by hundreds of writers and fans. And at ThrillerFest, everyone is accessible. Having a casual chat with Ken Follett, Lisa Gardner, James Rollins and Jeffery Deaver is commonplace. But the thing that gets my blood flowing faster is the electric atmosphere created by so many amazing writers all breathing the same air, enjoying the same camaraderie, and sitting side by side in panels sharing so much wisdom and advice.

Running into fellow TKZ blogmate, John Gilstrap is always a pleasure. And there was a rumor that TKZ’s Kathy Pickering was in attendance, but I could never track her down.

A couple of tidbits from the industry panels included some agents predicting that the ratio of ebooks to print books will eventually stabilize at 70 percent ebooks and 30 percent printed books. Someone also pointed out that because of the hundreds of thousands of self-published ebooks now flooding the market, it could result in the eventual end to what many consider a novelty for would-be authors publishing their own manuscripts.

Literary agent Simon Lipskar (Writers House) gave an interesting comment in which he compared the ebook/digital revolution to the industrial revolution. He predicted one possibility that because of the rapid changes in publishing, we might see digital and audio books being released as one. A reader could be listening to a book in her car, pause and enter her house, and resume the book on her e-reader.

The conference wound up with the Thriller Awards going to John Sandford (hardcover), J.T. Ellison (paperback), Chevy Stevens (first novel), and Richard Helms (short story). R.L. Stine was named 2011 ThrillerMaster, and Joe McGinniss received the True Thriller award. The Silver Bullet for her Save The Libraries program went to Karin Slaughter.

ThrillerFest-VII-logo-smallNext year’s ThrillerMaster is the legendary Jack Higgins.

Overall, a good time was had by all. Now I’m back in solitary confinement trying to jumpstart my current WIP, still light-headed from all that creative air and looking forward to next year’s conference.

How about you? Do you like to attend conferences? Which one is your favorite? And do you suffer from PCS?

Wednesday, September 30, 2009

Hello, my name is...


by Michelle Gagnon

A confession:
You know those people who claim they never forget a face?
I'm not one of them.
In fact, I'm terrible with faces. Which wouldn't pose that much of a problem, but I also happen to be awful with names.
My current line of work has only exacerbated the problem. As a writer, I probably meet a few hundred new people a year. Dozens of other writers, readers, and booksellers introduce themselves to me at conferences, readings, events. I make a valiant effort to to commit their faces to memory, even use mnemonics to try to remember their names. And all I end up with is a nearly overpowering desire to shout out, "Mayonnaise!" whenever anyone looks vaguely familiar.

I have a private theory that if my brain wasn't completely clogged up with early eightie's song lyrics, I'd be better at this. You should be able to erase files from your mind as easily as you do from your computer (heck, my computer erases files all the time, on its own, without any help from me whatsoever). Gone would be Duran Duran, and the next time I sat at the bar at Left Coast Crime, the name "Anne" would pop into my head when a woman approached.

Alas, despite my best efforts, that hasn't happened.

Context is also problematic. Say I run into a former classmate at the grocery store. It doesn't matter how many fourth periods we suffered through together. Without a blackboard and erasers handy, my best guess will be that she goes to the same gym. (I run into people who claim they go to the same gym as I do on a regular basis. It's all the more puzzling since I rarely set foot in the place).

When I first dove into social networking sites, I was hoping they would prove the answer to my prayers. All those faces and names matched up to each other--perfect! I'd finally have a handy reference to skim before any major event.
And then what do people do? They post a picture of Bruce Lee next to their name. Or a photo of themselves taken in 1972. Or of their dog. Not helpful, people.

In two weeks I head to Bouchercon in Indianapolis. For those who don't know, it's one of the largest crime fiction conferences. Thousands of new faces and names to remember.
Some of the people I encounter I will have met before. Chances are I shared a drink with them at some point as well (I find that sadly, alcohol doesn't help my faculties. Shocking, I know.)

I'll arrive armed with a welcoming smile and jars full of gingko biloba, and will rummage frantically through my dusty memory files as they remind me that we sat next to each other at a banquet for two interminable hours a few years ago. I'll pretend to remember, when the truth is I probably don't (I've been to more than my fair share of interminable banquets). The name badges can be helpful, but at conferences they tend to function as de facto wallets/PR material holders, which means that nine times out of ten the person's name is obscured. I also have yet to master the art of reading the badge without being painfully obvious about it.

I have a friend who has a trick to compensate for this. He always exclaims, "How long has it been!" as soon as anyone approaches him. Generally, this induces said person to provide some helpful tips that narrow the field. He also has a charming Irish accent, which glosses over the discomfort when it turns out they actually have never met. I could try to fake an accent, but I'm not very good at those either.

So, I'm asking a favor. If we have met before, please don't take offense at the blank expression on my face. I really am doing my best to remember, but all I'm hearing is "Hungry Like a Wolf" on a steady loop.