A few weeks back, I blogged about What, How and Why do You Write? Today I want to discuss who you write for—who is your audience. The more you know about your end-readers, the more you can focus on connecting with them, entertaining them and creating loyal fans.
The first thing I suggest is to focus on an individual reader as you write, not a group. By doing so, you can envision and predict the reader’s response. For instance, it can be a friend that enjoys your work. Picture that reader as you write. Someone that you have received feedback from so you know their likes and dislikes. If your focus-reader has told you what she really likes about your books, then there’s a good chance other readers will like the same things. Maybe she’s said that your stories are highly visual almost like seeing a movie in her head or your characters always seem so down to earth or she loves how your books are like a magic carpet ride taking her to so many exotic locations. And on the flip side, listen to her dislikes. They’re equally important. These comments are keys to keeping your readers happy and coming back for more.
Next, think about your agreement with your reader. Basically it goes like this: if you’re willing to pull money out of your pocket, buy my book, and commit to spending a portion of your valuable time reading it, then I agree to deliver a level of entertainment that is equal to or exceeds what you have experienced in the past. You agree to fulfill the reader’s expectations. Not doing so can be deadly because negative word-of-mouth can rarely be overcome. The person hearing negative comments will probably never give you the chance to redeem yourself.
Remember what genre you write in and deliver the elements that readers of that genre expect. The readers of a particular genre all like the same type of stuff. Give it to them, but in an original fashion with new twists and turns.
Next is the manner in which your focus-reader consumes your book. Hardcover, paperback, ebook? Does she travel a great deal and likes to pass the time reading on the plane? At the beach? At bedtime? Over the weekend but not during the workweek? In public places such as a coffee shop or only at home? Does she always have plenty of time to read or does she have to steal time during her lunch break? Knowing the reading habits of your focus-reader helps you deliver the product that fits her needs and those of your audience.
Once again, concentrate on that one specific focus-reader. Her group will fall in behind.
Finally, remember that you are establishing a one-on-one, intimate connection with your reader. No matter where your book is being read, it’s just you and her. No one else is around. You are communicating with someone, usually a reader you’ll never meet, and it’s always up close and personal. You’re in her head, and hopefully in her heart. Keep focused on that intimate connection. Never let go of her in your mind as you write. She is your target audience. She is your path to success.
So, Zoners, do you envision your target reader as you write? Do you know her likes and dislikes? Are you dedicated to delivering to your specific audience?
Coming this spring: THE SHIELD by Sholes & Moore
Einstein got it wrong!