By Joe Moore
In order to sell the books you write, you need to understand some simple marketing basics first. The better you understand these three points, the better you can relate to your audience and them to you. And understanding these points will make you a better writer.
At the highest level, you either fall into the non-fiction or fiction column. Non-fiction includes biographies, history, exposés, how-tos, text books, etc. Fairly clear and straightforward.
The other is fiction, or stuff we make up. Mysteries, thrillers, cozies, romance, westerns, horror, science fiction, historicals, and on and on. If you write fiction but you don’t know what kind, stop right now and go figure it out. Even if it’s a hybrid such as historical romance or cozy western, you need to have it clear in your head. The reason you need it clearly defined is that it will help you also clarify and understand your audience.
How can you define what you write? How do you know your audience? Read books that are similar to what you like to write. Compare their styles to yours. See how those books are defined and categorized. That very well could be the answer you’re looking for. Look at the Amazon pages for those books and their authors. Amazon will show you what other books are being bought by the same audience. Go read some of those books and authors. Now you’re zeroing in on the answer to what you write.
The second question is: How do you write? My blogmate, Kathryn Lilley, thoroughly covered the subject yesterday in her post Which Writer Species Are You? Go read it, then come back. I’ll wait here.
Okay, let’s move on to the most important and hardest to address: Why do you write? Why do you get up before dawn to get a few pages in before heading off to work? Why do you give up time with family and friends to type away at your WIP? Why do you feel that if you can’t write, you’ll go crazy? Why do you find yourself on vacation but thinking about plotting, dialog or character development?
Do you write for fame or money or recognition? I sure hope not.
So why do you write?
You must be able to answer that question. Because if you know beyond a shadow of a doubt why you write, it will come out in your work. It will make your words more believable, stronger, and heartfelt. Your reader will know. They may not define it exactly, but they will know. And they will tell others what a great writer you are. It becomes one of the most important descriptions of your writer “job” there is. Be ready at a moment’s notice with your answer. Because “I write thrillers” is easy. Because “I use an outline” is easy. I write because . . . is hard.
Now fellow Zoners, do you know the answer to why you write? Are you willing to share with us?
Coming this spring: THE SHIELD by Sholes & Moore
Einstein got it wrong!