We've blogged a lot about the need for authors to be savvy marketers, as well as great writers, and to use social media wisely and effectively to promote their books. At the Willamette Writers Conference I attended a few weeks ago this was evident in all the presentations provided on publishing and marketing ebooks.
As someone who has only used social media sporadically in relation to my books, I was interested in how many of the presenters viewed the social media world as a fragmented one - with options such as Facebook and Twitter having, in their view, only limited reach and effectiveness in terms of actual marketing. I have certainly noticed a real uptick in the number of Facebook posts I receive that are little more than either blatant self promotion or thinly disguised marketing (To be honest I'm getting pretty sick of hearing what # on Amazon's rankings certain author's books are - does it mean I'm more likely to buy their book because I read a Facebook post on this - short answer, no). Most of the time it doesn't bother me though - I'm always interested if it's a post on a one-day sale or some special event/signing etc. - but I remain unconvinced that Facebook is a tool for actual marketing. In my mind it's more of a tool to connect with people who have already opted to be your 'friend' (either on your author page or for you as an individual). I'm not sure it necessarily gains an author new readers.
After digesting what many of the presenters at the Willamette Writers conference said on the use of social media, I thought I'd get some feedback from the TKZ on their views. It will be interesting to get your take on the issues raised. So...here goes...
- When mapping out your own marketing plan (or author platform development) how do you view Facebook, Twitter, Linkedin, Google+, Pinterest, Instagram, or Tumblr etc.
- Do you adopt a different approach and have different expectations in terms of using these?
- Do you use all or only some of them?
- Are there any you just don't bother with?
- Do you replicate content across social media or do you produce discrete, original content/posts for each?