|Graphic by Scott Beale, Laughing Squid|
I used to be a promiscuous Liker. Show me your Like button, and I'd press it. Why not? I figured. There's little enough like in the world, say nothing of love. I was a one-woman sunshine squad, spreading the Like around.
But then I read that if you Like something, your endorsement might turn up in a Facebook ad or Sponsored Story. I started worrying about my lengthy trail of Likes. Egad, what if my mug wound up in an ad for Jello(R) Chocobeasts? I moved quickly to counteract potential damage; first I reset my Privacy options so that my name can't be used without specific permission. Then I went through the products that were hawking messages in my timeline; I must have liked those products sometime in my glad-handering past. I Unliked all the ones I could track down.
Nowadays I seldom press the "Like" button. Like Sally Field, I have to really, really like you. To "Like" you, I mean. And I've started to pine for a "Dislike" button.
It's not personal. It's business. But isn't that what all the Like-mongers are after, after all? Our business?
Am I the only person who has grown wary of the Like button? Have any of you wound up unintentionally in an ad, simply because you Liked something?