By Kathryn Lilley
I love being ahead of the curve.
Last week I blogged about the fact that we authors need to make our own book videos to stay alive in the new-millenium publishing paradigm.
Well today, our friend Neil Plakcy
alerted us to the fact that the New York Times ran an article about the same subject...yesterday.
Yes folks, some authors are paying big bucks to have a Book Trailer(R) made. But meanwhile there's something else happening over at YouTube that is much more interesting. Authors are making multiple-channel videos to communicate with their reading audience. The multi-video concept is simple. It's not a question of, "Make one video, sell many books." It's make many videos. To sell to one audience.
See the difference?
You see, in the YouTube world, videos are the equivalent of the author's writing blog. Over here at The Kill Zone, we post a blog made of words. Over at YouTube, millions of people are posting videos about their lives. And they watch other video "blogs", and they're looking for fresh content every day.
That's what we writers do. We provide content.
We simply have to learn how to master the unfamiliar visual platform to communicate with our readers.
Some of the most successful authors are already doing it. Hop over to YouTube and search on Dean Koontz or Meg Cabot, and a gazillion videos will pop up. And they're certainly not all formal book videos. They're interviews, goofy riffs, appearances, and what-have-you's. They're the author's dialogues with his or her readers.
The question is, I know--does all that video-traffic sell books? Can't say. I know in my case, I've posted my own (home-made, very humble) book video, and I'm running some meta-data reports on YouTube "impressions" and "click-through" data, trying to find the answer to that question. If I find out, I'll let you know. And as soon as the second draft for my next book is turned in on 2/15, I'm going to start making lots more videos and posting them. I'll be thinking of videos as a logical extension of blogging. And because I can barely hold the camera steady, you can be sure that my videos will be very goofy.
Once I started thinking of book videos as blogs instead of formal book trailers, it all began to make sense. And YouTube is totally set up for video blogs. You even get your own "Channel."
And here's the bottom line: The big-buck authors are already over there, making video-merry. You should check it out.
And a question for you: Do you YouTube?